Inbound marketing is advertising through online platforms such as blogs, podcasts, social media, and other similar avenues. In contrast to outbound marketing, inbound marketing is about being where your customers can find you which are primarily in the Web. It is about providing relevant content that is helpful to your users. Inbound marketing is a mutually beneficial relationship. Your customers patronize you because you also provide something useful for them other than your products. Outbound marketing is all about billboards, commercials, phone calls, and other traditional advertisements. With a lot of people using smart phones, mobile devices have now become one of the major website access points. This is a great platform for inbound marketing. Here are three ways you can leverage inbound marketing for mobile devices.
Create mobile version of your site. If you want to be found, the first thing you need to do is make a mobile version of your company website. This will make it easy and fast for mobile users to access your site. Full websites take a long time to load and mobile users do not have the leisure of waiting. This is the reason why mobile versions are being done by almost all companies. The NBA.com website is one of the most high-traffic sites in the Web. Its mobile site contains the schedule, scores, and headlines that basketball aficionados can also find in a full website. If you create one for your site, you can attract more site visitors. Just make sure that you have all the relevant information there.
Make mobile apps. Smart phone users are also mobile app enthusiasts. Once a mobile app becomes a hit, it is downloaded by millions of users. Create an app for your company that showcases your products or other features related to it. Most users prefer social media, games, and other interests in app form. Apps make them feel secure since it is installed in their mobile phone already and the possibility of interruption rarely or doesn’t happen at all. Create a mobile app that is fun for your users without doing a hard sell of your products. This form of inbound marketing may be indirect strengthens your brand further.
Do mobile promos. The great thing about mobile promos is that it is non-intrusive. Compared to home calls and visits, receiving updates in one’s mobile phone can get the attention of your target market more effectively. Mobile messages and promos can immediately be read by your customers. They have the option to participate if you make it easy and simple for them. They can also get their rewards easily and present your message in your stores or use codes to redeem prizes online. You can also send text blasts containing the release of your latest product or details of your upcoming events. It is also another avenue to promote your latest website offerings. Since most users have internet connection already they can check it immediately.
When you go mobile in your inbound marketing, it shows that you can adapt to the ever evolving lifestyle of your target market. You also convey that you know the needs of users by modifying your site, apps, and promos to their advantage. Inbound marketing is all about drawing your customers to you and allowing them to find you. The mobile world is one of the best platforms you can leverage your inbound marketing. With the rise of mobile devices that allows users to do practically everything, the need to be present in the online mobile world is becoming a necessity for companies.