How Your Internet, Server, and Website Could Be Hurting Your Marketing Tactics
Your Website, business internet connection and hosting servers that maintain your online data and URLs are the three most important components of your digital presence and reputation. Because of this, running all three optimally is critically important to your marketing and professional appearance. Let’s go over some key tips for doing just that.
Internet connections are not all created equal. This applies especially if you’re running a business and need to make sure you’re covered for a potentially large amount of data transfers by numerous different users in your company office. For needs such as these, a regular residential internet connection is surprisingly not enough in many cases and you will absolutely need to get a business level hookup done as soon as possible. They are more expensive, sometimes by as much as 1 or 200% more in monthly fees, but the additional bandwidth allowances make them completely worth the cost.
Failing to do this can lead to serious consequences for your company. These might include basic things like an inability to maintain your website and servers professionally thanks to slow data transfers from your machines, or it might lead to more subtle consequences such as dropped connections in the middle of important collaborations and conferences with clients over VOIP or video conferencing software. The overall resulting impression will be one of lacking professionalism in your company and this can in turn badly hurt your marketing efforts by damaging your reputation.
As a minimum, buy into for business internet connections that offer at least 50 Mbps of download speed, 25 of upload speed and dedicated 24 hour customer support by professional IT staffers.
It’s easy to forget about servers, since they’re hidden away inside your company’s hosting account and often completely ignored as the distinct machinery they are. In many cases, just about the only time you might pay any direct attention to servers is when you’re transferring information, graphics or digital products into them through an FTP program.
However, exactly because of this –exactly because your online servers are the very thing that stores your entire digital presence for display to the outside world—you need to pay careful attention to how they operate and what their functional capacities are.
The bottom line is that not all server space that gets offered as part of a site hosting package is created equal, and unless you pay attention to what your hosting provider is selling to you, you might find yourself with either inadequately secure servers or servers that can’t fully handle the data demands of your company. The result of this can be as damaging as or even worse than the consequences of a low quality internet connection; your website might suffer from insufficient space, your servers might get hacked because they lack proper security and your ability to give access to your clients and product customers might be badly compromised by technical setbacks.
To avoid server issues, make sure that you sign up for genuinely business friendly hosting packages which offer you servers built for enterprise level work. Your hosting servers should ideally be classified as “dedicated” and thus not be shared with others (far better security, more space for your company’s stuff), should give you the ability to create at least several hundred MySQL and FTP accounts, allow for unlimited subdomains or add-on domains and also offer constant 24 hour person to person technical support.
A resource intensive online business needs these qualities in its servers if it wants to ensure that all of its product delivery, client data management and marketing efforts are performing professionally. Anything less can simply damage your business reputation and lead to frustrated clients.
Now that we’ve covered the professional essentials behind your internet connection, which lets you transfer information to your website, and your hosting servers, which actually handle your websites data needs, we now move on to making sure the site itself gives you the best visual and functional marketing possible.
In order to ensure that this is the case, you need to really pay attention to how your pages look and how they are structured.
Appearance-wise, your website should be uncluttered, aesthetically elegant (in other words, tend towards simplicity of design as much as possible) and not have any features such as loud auto-loading videos or audio and resource sapping flash introductions that annoy peoples browsing experience. Furthermore, your pages and the way they connect together should lead visitors down a clear path of sequential presentations, informative explanations and sales pitches towards the end. Failing to do these things can lead to high visitor bounce rates, preventing potential sales from occurring because the people who land on your pages don’t stick around long enough to pay attention to what’s being said.
Additionally, your site should load quickly, be error free and not have any broken links dotting its internal page connections. In effect, it should work in every way by which it’s supposed to work.
In terms of marketing, keeping the above points in mind is extremely vital since your site is the single most visible part of your online presence, and all your marketing efforts will eventually lead to your pages. Thus, nothing would more loudly scream “unprofessional” to your potential customers than arriving at a URL that looks ugly, doesn’t load or is full of errors.